Clovis Rodeo
January 2025 - May 2025
I had the great opportunity to work with the Clovis Rodeo under Vista Consulting through my Fresno State Mass Communication & Journalism course taught by Cheryl Gardner. It was a service learning course meant to offer students valuable work experience working with local community organizations. I was one of two team leaders that helped coordinate and execute social media efforts for the rodeo. We were a team of nine students with two fellow volunteer students from the same course. Overall, it was a fun and awarding experience taking the lead on such a impactful project!
Social Media Campaign
Our social media campaign for the Clovis Rodeo consisted of two main aspects. One, revitalize their X (Twitter) social media page and, two, continue content on TikTok. Here are the highlights of this campaign:
83
X followers gained
+4K
Overall X post impressions
+300
Overall X post engagements
x2
Nearly doubled number of TikTok followers from 999 to 1,878
+31.7K
Most impressions on a single TikTok
+7K
Overall TikTok likes
Post Examples
Click on the images to view content.
Other Highlights
Our b-roll footage was used in a news package by FOX 26.
Created Linktree connecting all associated social media platforms and website under one platform.
+250 photos & +150 videos captured during rodeo.
